Not so much in its design, but in its longevity. And apparently, that exactly what the Corona logo does.

It just needs to be something that resonates as much with customers as it does the brand's identity. It doesn't need to have the most eye-catching graphics or the most arresting visuals. That doesn't mean it has to be the best logo in the world. So, if a company like AB InBev decides to leave the logo of one of its biggest sellers untouched, we can take it as read that we're dealing with an effective logo. A company that managed to reach $52.3 billion in sales last year alone. We are, after all, talking about the biggest brewer and largest fast-moving consumer goods company in the world. Now, if there's any company that knows the pulling power of a brand logo, it's AB InBev. In other markets, Corona is produced by Grupo Modelo, a subsidiary of none other than Belgium-based Anheuser-Busch InBev. These days, the Corona that's brewed for the US is owned by Constellation Brands, the same company who owns the Modelo and Pacifico beers, Robert Mondavi wines, Svedka vodka, Casa Noble tequila, High West whiskey, and another bunch of brands that we don't have time to list but always find time to drink. If they can't do that, then no matter how delicious the contents, those bottles lining the shelves aren't going anywhere fast. They need to be able to spot it in stores, point to its label in bars.

People need to know what they've just drunk. And if a regular lager has any aspirations beyond selling a few bottles here and there, it needs to be recognizable. But before it became everyone's favorite tipple, it was just a regular lager. It sells because it tastes good and makes you feel even better. Let's face it, Corona doesn't sell because of its logo.

although whether that's a population thing or an AA thing, it's not for us to say. Apparently, the US still consumes more Corona than most of those countries combined. Corona is now available in over 150 countries worldwide and occupies a spot near the top of the larger popularity charts in each one. And it's not just the US that's feeling the Corona love. The light variety has proved just as popular as the regular stuff: as well as coming out top on the imported light beer leader board, its trailing Corona Extra by just one point as the sixth most popular beer overall. Fast forward to today, and according to it's the best-selling imported beer in North America and the fifth best-selling beer overall. Within no time at all, it had earned its place in the record books as the fastest-growing beer in America's history. When bars were finally allowed to start advertising Corona Extra for sale in 1981, lager-lovers rejoiced. A few duty-free bottles may have been smuggled through the backdoor before then, but we won't tell if you don't. Corona Finds Its Wingsĭespite being first brewed in 1925, It would take several decades before Corona made its way over to the US - at least legally. According to the brand, so fine were the ingredients used in those first few casks of Corona, the bakers decided to flaunt them by bottling their beer in clear glass - a tradition that persists to this day.

But these were clearly bakers who knew their stuff - and who had an appetite for quality control. Not so strange, really - if there's one group of people who know their way around a bucket of yeast, it's bakers. Its makers were less beer-maestros than they were bakers. Legend (or maybe just musebycl.io) has it that Corona was birthed shortly after the Mexican revolution in 1925. Unless you don't like beer, of course, in which case. On a hot day and enjoyed with a wedge of lime stuck in the top, it's as close to heaven as it's possible to get. And before it was a bad word, it was a good thing. Because before Corona became a virus, it was a beer. Today, we'll be looking into the life, the times, and the logo of a very different kind of Corona than the one we've been hearing about 24/7 this year. If you came here thinking COVID had suddenly adopted a marketing strategy, bad luck.

Corona beer logo maker